![small burger shop design small burger shop design](https://i.pinimg.com/originals/2f/80/a0/2f80a0635a0c0825434db916b6055a1b.jpg)
#Small burger shop design movie#
So during the movie we move from San Bernardino, which is representative of an individual culture-a stand-alone, roadside piece-to the Golden Arches that represent a space-age vocabulary and new mass-marketing concept. We can extrapolate that out to the Las Vegas casinos of the present day. There was a book by Robert Venturi that was very important when I was in architecture school called Learning from Las Vegas, and he was positive that there was eventually going to be a merger between signage and architecture. I wanted the various shapes and forms to feel very, very prewar-like they originated in the 1940s and were still forward-looking for their time. MC: The San Bernardino restaurant is really emblematic of a prewar, car-hop culture-that great Americana roadside architecture. The assembly line at the original McDonald's in San Bernardino, California Photo: Courtesy of Michael CorenblithĪD: What do you love about the McDonald's design? That was really important in the telling of the story-those efficiencies are what made the franchise so unique. There's a lovely montage at the beginning of the film of the McDonald brothers telling their story to Ray Kroc they had used a tennis court to lay out the kitchen components and then choreographed how everyone could work in harmony and in concert.
![small burger shop design small burger shop design](https://i.pinimg.com/originals/bb/ac/64/bbac6472cbac5368771cbdf6629980e6.png)
One of the themes in the picture is that the McDonald brothers had taken the assembly-line efficiencies that had won the Second World War and applied those to a restaurant kitchen for the first time. It’s called a hamburger menu because it takes the form of the famous sandwich.
![small burger shop design small burger shop design](https://i.pinimg.com/originals/f8/0a/27/f80a2776a7f4d4e094174c9a90119f5b.jpg)
In order to preserve the integrity of the space, we had to come up with a lot of very clever solutions to shoot in such tight spaces. A hamburger menu is an icon used on a website and in apps that, when clicked or tapped, opens a side menu or navigation drawer. It was no different than I would approach something like Apollo 13.ĪD: Did you have to change anything at all so that it would translate on camera? I wanted to depict it as accurately as humanly possible in order to tell the true origin story. MC: My intention was to land the dart with a triple bull's-eye at every opportunity.